Shemaroo launches six new services on IMCL’s InDigital, NXT Digital platforms

MUMBAI: Content aggregator and distributor Shemaroo Entertainment has launched six new services on the digital television distribution platforms of IndusInd Media & Communications Ltd. (IMCL). The platforms include InDigital, the digital cable platform, and NXT Digital, the Headend-In-The-Sky (HITS) platform, covering India.

The launch of six new services on InDigital and NXT Digital have content powered by Shemaroo Entertainment. Consumers can enjoy the best of Bollywood on Bollywood TV channel, chartbuster songs from superhit Bollywood movies on Filmi Gaane channel, Bollywood comedy on Comedy 24×7 channel, soulful bhajans, live darshan, Kathas on Hari Om TV, nursery rhymes, children’s films on Sunflower Kids channel and followers of Islam can tune into Ibaadat TV to get an unprecedented divine and sacred experience.

Commenting on the launch, Shemaroo Entertainment CEO Hiren Gada said, “Our team at Shemaroo has always made us proud and they have taken the bar higher by launching six new services on InDigital and NXT Digital at the same time. We hope to keep on entertaining our consumers by giving them diverse content to watch from the comfort of their homes.”

IMCL COO NK Rouse added, “IMCL is the only integrated multi-platform company in India and our digital brands InDigital & NXT Digital gives the consumer a seamless viewing experience. Having a reach of well over 5 million addressable digital subscribers, we are sure that our consumers will enjoy the different types of content provided by Shemaroo Entertainment.”

In a bid to reach out to maximum consumers, Shemaroo Entertainment has placed its content on various DTH platforms. Tying up with IMCL’s digital brands, InDigital, and NXT Digital, which have a pan India presence, will only take the services a notch higher. IMCL has a reach of well over 5 million digital subscribers and covers all the Indian states and Union territories. The services of Shemaroo are available to customers of both the platforms.