Shemaroo inks music licencing partnership with ByteDance’s Resso

MUMBAI: Shemaroo Entertainment has entered into a strategic music licencing partnership with Resso, the world’s first social music streaming app from ByteDance, the international technology company based out of Beijing and the parent company of TikTok. Through this association, Shemaroo will offer audio content on the Resso app.

Shemaroo owns a library of film and non-film audio across multiple genres like Bollywood, Devotional, Regional, Kids, Pop, and Sufi in more than 22 languages including Hindi, Punjabi, Marathi, Bhojpuri, Gujarati, and Bengali.

Shemaroo Entertainment CEO Hiren Gada said, “We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new-age brands to engage and entertain customers across.”

Resso India head music, content and partnerships Hari Nair said, “Resso’s aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music and artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”

To access Shemaroo’s music catalogue of over 25000 collection of songs, users can subscribe to Resso at a monthly premium subscription of Rs. 99 for Android and Rs. 119 for iOS.

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