Shemaroo enters Canada through partnership with ATN
MUMBAI: Shemaroo Entertainment has associated with Asian Television Network (ATN) Canada as an exclusive content partner for its Hindi movie channel ATN Movies. Powered by Shemaroo, ATN Movies will be fueled with content from Shemaroo’s Bollywood library and will give ATN Movies consumers access to contemporary and classic cinema.
Commenting on the collaboration, Shemaroo Entertainment CEO Hiren Gada said, “The strategic alliance not only reflects Shemaroo’s vision to constantly cater to the growing demand for Indian content worldwide but also enhances ATN Canada’s rich and entertaining content. Shemaroo has emerged as a trusted content partner in India and with this collaboration, we are excited to expand our reach and present our expertise in Canada.”
“Asian Television Network has emerged as a leader for offering compelling content for the South Asian community in Canada. We are proud to collaborate with Shemaroo as it enhances our content portfolio. The best of Bollywood, regional and devotional content that Shemaroo’s robust library includes also fulfills our promise to present diversified and entertaining content to our viewers,” said ATN Canada President & CEO Dr. Shan Chandrasekar.
ATN Canada distributes over 50 Premium television channels in 9 South-Asian languages and its recent addition is ATN Movies.