Shemaroo acquires rights for live feed of ‘Lalbaugcha Raja’ across platforms
MUMBAI: India’s leading content powerhouse Shemaroo Entertainment has acquired rights for the live feed of one of the most popular Ganpati Mandals of Maharashtra – ‘Lalbaugcha Raja’ for Mobile apps, Internet and DTH platforms.
Live Darshan of Lalbaugcha Raja will be available on Shemaroo Bhakti app & other platforms from 2nd Sept 2019 onwards. Shemaroo Entertainment will distribute the content of Lalbaugcha Raja (video and images) to all leading telecom operators across the country.
Consumers will now be able to enjoy Live Darshan & Maha Aarti of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s Hindu devotional app ‘Shemaroo Bhakti’. Simply give a missed call on 8824022011 to download the app to watch Live Darshan of “Lalbaugcha Raja”. Consumers who wish to enjoy the Live Darshan on their TV will have to subscribe to the devotional service from their DTH Operators.
Live Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky – Devotion (Service No 1051), Dish – Bhakti Active (Service No 1069) & Videocon Bhakti Active (Service No 481). Shemaroo will also distribute the live feed via some selected mobile app & websites to reach out maximum audience.
After the immense success of last year’s live streaming, Shemaroo was able to satisfy the desire of millions of viewers and engaged 7 lac devotees with a total view of 2.3 million by making them a part of the biggest devotional moment in their lives. Shemaroo also won the ‘Best Live Streaming’ award for Shemaroo Bhakti Facebook page for the above offering.
Shemaroo Entertainment CEO Hiren Gada shared his thoughts on the occasion, “After the overwhelming response and acceptance of previous year’s Live Darshan of Lalbaugcha Raja, we are happy to announce our association again with Ganeshostav Pandal to bring this special service to our viewers. Our endeavour from the past few years has been to create services and properties that reflect the passion of the emergent digital audience. The good news is that technology is helping to bridge the gap between the devotee and the deity, and we are powering this through our strong base in devotional content, technological prowess, and strategic tie-ups. Our services will be available on Shemaroo Bhakti app along with our other platforms like DTH & Internet. We look forward to tie-up with more such holy places and bring devotees closer to their faith.”
Lalbaugcha Raja Sarvajanik Ganeshostav Mandal Secretary Sudhir Salvi added, “It’s nearly nine years-long association with Shemaroo now. They have been playing a very important role in reaching out those people who can’t visit here in Lalbaug via their huge network on various DTH, Digital & other mobile platforms. It is through Shemaroo’s efforts that these devotees are able to enjoy the Darshan of Lalbaugcha Raja in the comfort & we are very happy for their help in getting us this reach.”