Shemaroo acquires live video content distribution rights of ‘Lalbaugcha Raja’

MUMBAI: Content company Shemaroo Entertainment has acquired the live video content distribution rights of ‘Lalbaugcha Raja’ for mobile, internet and direct to home (DTH) platforms.

The live Darshan of Lalbaugcha Raja will be available on Shemaroo Bhakti app and other platforms from 13 September onwards. Shemaroo Entertainment will distribute the content of Lalbaugcha Raja (video and images) to all leading telecom operators across the country.

Consumers will now be able to enjoy Live Darshan & Maha Aarti of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s Hindu devotional app ‘Shemaroo Bhakti’. Users can simply give a missed call on 8824022011 to download the app to watch Live Darshan absolutely free.

One can also SMS – “SELBR” to 56060 to enjoy the Darshan, post which, a link will be received on the mobile set and one can enjoy LIVE Darshan of ‘Lalbaugcha Raja’ by simply clicking on it.

Consumers who wish to enjoy the Live Darshan on their TV will have to subscribe to the devotional service from their DTH Operators. Live Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky – Devotion (Service No 1051), Dish – Bhakti Activ (Service No 1069) & Videocon Bhakti Activ (Service No 481). Shemaroo will also distribute the live feed via some selected mobile app & websites to reach out to the maximum audience.

Shemaroo Entertainment CEO Hiren Gada said, “In India, everyone places importance on spirituality and religion is a part of everyday life. Our endeavour for the past few years has been to create services and properties that reflect the passion of the emergent digital audience. The good news is that technology is helping to bridge the gap between the devotee and the deity and we are powering this through our strong base in devotional content, technological prowess, and strategic tie-ups. We are excited to tie up with Lalbaugcha Raja to bring the live feed of the deity on our Shemaroo Bhakti app along with our other platforms like DTH & Internet. The services will give an authentic devotional experience almost close to what one would experience at the pandal, within the confines of their house or on the go. We look forward to tie-up with more such holy places and bring devotees closer to their faith.”

Lalbaugcha Raja Sarvajanik Ganeshostav Mandal Secretary Sudhir Salvi added, “We are glad to continue our association with Shemaroo Entertainment Ltd. for seven consecutive years. Every year, we have lakhs of people visiting us. There are also a huge number of people who want to get the darshan of the lord but are not able to come. It is through Shemaroo’s efforts that these devotees are able to enjoy the Darshan of Lalbaugcha Raja in the comfort of their homes.”