ShareChat, TVF team up to launch digital-first talent discovery platform

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MUMBAI: Homegrown social media platform ShareChat and digital entertainment pioneers TVF have teamed up to launch a digital-first talent discovery platform called The Viral Stars. The initiative will give millions of Indian youth across the country an opportunity to showcase their unique talent and become India’s next generation of Viral Stars. They will also have the opportunity to win multiple cash and other prizes along the way.

The 3-month program opened on 15 November with an online call-for-entries in eight languages including Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam.

Users can participate by recording a short video (up to 30 seconds) on ShareChat across categories including humor, music, dance, fashion, beauty or ajab-gajab. Contestants can continue posting videos as a creator till 15th February. A digital leaderboard that will track audience reactions, engagements and votes on each video will determine the winners.

Speaking about the inimitable concept behind the latest offering, TVF president and COO Karan Chaudhry said, “As Indians, we love video content – 9 in 10 Indians watch videos on their phones, across the major Indian languages. Humour, music, beauty, dance or reality are amongst top short-form genres that India loves to watch online. A new generation of digital stars is emerging with new styles of content created for their dedicated fan-bases from Shimla to Salem, from Daman to Digboi.

“The Viral Stars was conceptualised to provide a unique opportunity to these emerging creators to pursue their unique talent for life, aligned to our philosophy of being a platform for digital creators. Singers, dancers, writers, performers, or just talented creators with a smartphone camera are now just one viral video away from making it to the mainstream.”

The Viral Stars program will visit 50-cities and engage with youth at over 200-colleges to shine the spotlight on emerging and hidden talent across campuses. The program will include on-ground activations featuring popular digital celebrities and youth influencers like Ashish Chanchlani, Mukti Mohan, Pranitha Subhash and more.

The Viral Stars program participant submissions will be live on Sharechat app in the “The Viral Stars” category and will also be presented in a 200-episode series on TVFPlay’s “The Viral Stars” channel with a special focus on the youth from colleges.

Commenting on the initiative and the partnership with TVF, ShareChat chief business officer Sunil Kamath said, “We are extremely pleased to be associated with The Viral fever to launch India’s first ever all India hunt for the next Viral Stars. ShareChat is India’s #1 regional social networking app developed keeping in mind the needs of Indian audience to communicate in their native languages. ShareChat has always endeavoured to provide a culturally relevant and truly Indian social media application for the country’s evolving internet users.

“Being a truly India social media app, we understand that our country is a pool of hidden talent that can be found in every nook and corner of the country. Through this association, we want to provide our users with a platform where they can showcase their talent and get an opportunity to become the next digital stars. As of now, we are a community of 50+ million people and we believe that our search for the next generation viral star would be a huge opportunity for our community.”

The Viral Stars program will be supported by a nation-wide campaign “#ZorSeTalentAaya” that will roll out by mid-November. With TVF’s creative acumen and ShareChat’s deep reach, and strategic creator programme, Viral Stars is poised to be the widest ranging talent hunt ever created on the internet in India.


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