SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

MUMBAI: Sony Entertainment Television (SET) has become the number 1 Hindi GEC in urban HSM thanks to the strong performance of its non-fiction shows ‘Kaun Banega Crorepati 11‘ and ‘The Kapil Sharma Show‘ (TKSS). SET’s home-grown singing reality show ‘Superstar Singer‘ and fiction shows have also helped in pushing the channel’s viewership up.

As per BARC India data for week 38, SET, with 52.05 crore impressions, displaced Star Plus from the top position. Star Plus dropped to the second position with 47.1 crore impressions. Star Utsav replaced Sony Pal in the tenth position. The rest of the positions remained unchanged.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Top 5 shows in urban HSM

Zee TV’s ‘Kundali Bhagya’ was at the top position followed by Star Plus‘ ‘Yeh Rishta Kya Kehlata Hai‘. SET’s KBC 11 and ‘The Kapil Sharma Show‘ were the at the third and fourth positions. Zee TV’s ‘Kumkum Bhagya’ fell to the fifth spot.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Top 10 Hindi GECs U+R HSM

SET moved to the third position pushing Zee TV to the fourth spot. Star Utsav replaced &tv at the tenth position.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Top 5 shows in U+R HSM

SET’s KBC 11 jumped to the fourth spot while ‘Superstar Singer‘ entered the list at the fifth spot. The top 3 shows remained unchanged.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Top 10 Hindi GECs in rural HSM

SET and Sony Sab swapped positions. Sony Pal moved to the ninth position while Star Utsav entered the list at the tenth spot. Zee Anmol exited the list.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Top 5 shows in rural HSM

Dangal’s ‘Bandini’ became the top show followed by ‘Dwarkadheesh Bhagwaan Sri Krishna’, ‘Rehna Hai Teri Palko Ki Chhaon Mein’, and ‘Mahima Shanidevi Ki’. Zee TV’s ‘Kumkum Bhagya’ was in the fifth spot.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Top 10 channels across genres

Both Star Plus and SET moved one rank up while Star Maa and Zee TV slid by a rank. Colors and Star Vijay moved up to the eighth and ninth positions respectively while B4U Kadak fell to the tenth spot.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

Total TV impressions

The total TV impressions for week 38 remained unchanged to 14.6 billion. During the week under review, TV + OOH impressions stood at 14.7 billion compared to 14.6 billion in the previous week.

SET becomes no. 1 in urban HSM in week 38 thanks to KBC 11, TKSS

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