Saregama launches Bengali variant of Carvaan

MUMBAI: Content studio and music label Saregama has launched the Bengali variant of portable radio device Carvaan. This will be the second regional variant of the device after Tamil.

Carvaan Bengali features 5000 pre-loaded songs comprising 4000 songs from legendary Bengali artists, cutting across different genres, and 1000 evergreen Hindi melodies. The Bengali variant is also comprised of a catalogue of authentic Rabindra Sangeet and Nazrul Geeti. The digital audio player also features inbuilt speakers, Bluetooth, USB and FM radio.

It is available for Rs 5990 at all major e-commerce websites like Amazon, Flipkart and Paytm. It is also available online on saregama.com and in other leading electronic outlets.

The songs are curated through extensive Big Data analytics that runs nearly 17 billion data points that are generated annually every month across all Saregama platforms. It also includes stalwarts of the genre like Suchitra Mitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, Lata Mangeshkar, R. D Burman, Shyamal Mitra, Bhupen Hazarika and Nachiketa Chakraborty amongst others. These are then categorised into artists, moods and a special category called Tagore, which the listeners can shuffle between, simply by turning a jog- dial.

Carvaan Bengali also doubles up as an FM radio and lets the listeners enjoy their personal music by plugging in a USB drive or via connecting their phones via Bluetooth. It comes with a long-lasting battery life and lets the listeners enjoy up to 6 hours of uninterrupted music. The product comes with a 1- year doorstep warranty support backed by an all India service network.

Saregama India managing director Vikram Mehra said, “Saregama holds one of the largest catalogues of Bengali music in its library. Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it will capture an essential place in the hearts of the discerning Bengali arts and music lover.”

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