Saral Jeevan ventures into fiction; set to launch six new shows from 4 March
MUMBAI: Kannada infotainment channel Saral Jeevan is venturing into fiction genre by adding fiction shows to its prime-time line-up. Starting 4th March, the channel will be launching six new shows which includes four fiction shows and two non-fiction shows.
Saral Jeevan is known for its content on mythology, history, travel and insights from Indian heritage and culture. While the niche and core identity of the channel will remain the same, fictions are being added to enhance the channel’s reach.
Four fictions are scheduled for telecast in the weekday prime time between 8 pm and 10 pm. ‘Shiva’ starring noted Kannada cinema star Yash, is set on the backdrop of a business family. Where Yash plays a role of young business man of rich family, who prefers being simple and living close to the nature Vs taking care of Business Empire.
‘Hrudaya Saakshi’ and ‘Bharathi’ are other fictions which focus on family values and bonding forming the crux of the stories. They portray the importance of value system in middle class families of semi urbane Karnataka. The 4th fiction show ‘Arunaraga’ is a story of a happily married woman which takes sudden turns with the entry of protagonist’s old friend who turns psycho.
The two infotainment shows are ‘Maharani’ and ‘Nam Campus’ which will be telecast on Saturday and Sunday.
‘Maharani’ is the info and entertaining reality show, where anchor interacts and gives tasks to 4 young participates. The show will be telecasted on Saturday at 9 pm. They could be from the fields of Cinema, Television, Modeling, or Students from a noted college. The tasks include general knowledge Q&As and games. Participants get attractive prizes, while the winner among them gets a special prize.
‘Nam Campus 2’ is the second season of popular college campus programme with lot more dynamism added to it. The programme includes students’ active participation with sports and funny competitions. The show will be telecast on Sunday at 8 pm.
“Saral Jeevan always stood for presenting positive and inspiring programming. Adding fiction will not dilute our unique identity, instead it helps in carrying the good message to larger viewer base. Yet another news from Shri. Guruji is the recent launch of insightful and solution driven programme, ‘Manavabhivrudhi Guru’ is a daily live programme,” said CG Parivar Group Chairman Dr. Shri Chandrashekhar Guruji.
“Saral Jeevan turned 3 years recently and adding fiction to strengthen the content line-up is just on time and a strategic move. While the core of programming continues to be inspired by Indian heritage & culture, the new content forms about 20% of the content mix,” said Saral Jeevan Business Head Raghunatha Reddy.
Saral Jeevan telecasts programming with a focus on mythology, history, travel and insights from Indian heritage & culture. Channel philosophy is to present inspiring and motivational content that is positive in nature. A full-fledged satellite channel is available across MSOs in Karnataka and on DTH platforms (Airtel Digital TV 967, Videocon d2h 686 and Reliance Big TV 836).
Saral Jeevan is part of CG Parivar Group, founded by Dr. Shri Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.