Sambhaav Media launches fourth FM radio station in Ahmedabad
MUMBAI: Gujarat-based media and publishing company Sambhaav Media Group has launched its fourth FM radio station Top FM in Ahmedabad.
The radio station, which was inaugurated by Chief Minister of Gujarat Vijay Rupani, features top RJs, unique programming content with regional flair and well-curated music.
Along with music and programming content, Top FM also aims to keep the listeners hooked by discussions and activities on topics ranging from fun to social issues.
In the first phase, the company had launched radio stations in Bharuch, Porbandar, and Veraval. It also said that the remaining frequencies procured under FM radio Phase III auctions in Gujarat will be launched by August-end.
Sambhaav Media Group has been awarded the licence for Junagadh, Jamnagar, Bhavnagar, Veraval, Porbandar, Bharuch, Godhra, Mehsana.
The company said that the frequencies acquired for Jammu & Kashmir will be operationalised in October. The company has the licence to operate radio stations in Leh, Kargil, Poonch, Kathua, and Bhaderwah.
Sambhaav Media Group and Top FM CMD Kiran Vadodaria said, “We have conducted a thorough consumer research of the local market and I am sure that with our in-depth understanding of target audience, TOP FM will finally fulfill the gap of tasteful regional radio content in these markets. We are confident that our audience will love TOP FM as much as we have loved creating it.”
Sambhaav Media Group Revenue Head & COO Neeraj Attri commented that the launch of Top FM said that the FM radio brand will give brand owners and marketers across India an effective medium to connect with consumers in these tier II cities and create a top of the mind brand recall.