Royal Enfield ropes in agency DDB Mudra

MUMBAI: Following a competitive pitch process, DDB Mudra Group has been entrusted the responsibilities to partner Royal Enfield for one of its key forthcoming project in the future.

Royal Enfield head brand strategy Chandan Jha said, “As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand. The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership.”

The relationship will be run by DDB Mudra’s Delhi office. A multi-disciplinary, bespoke team has been put together to work on the business. The team is made up of Royal Enfield enthusiasts who are fans of the brand’s fabled history.

DDB will work closely with Royal Enfield’s marketing and content team for forthcoming projects.

DDB Mudra North president, managing partner Vandana Das said, “Royal Enfield is a phenomenal win. We are confident of contributing as partners and enjoying the ride as we move along together on this journey.”

DDB Mudra North head of strategic planning Sumeer Mathur, who will lead the communication strategy for the launch, said, “To partner an iconic Indian brand as it reaches out to global consumers is both exhilarating and challenging, we are thrilled to ride alongside Royal Enfield.”

The creative function will be led by DDB Mudra South creative head Vishnu Srivatsav. He said, “It’s both a privilege and a challenge to work on a brand with such pedigree, a brand that’s a culture brand as much as it’s a motorcycle brand. Work is already under development and we’re really excited about getting it out there.”

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