Richa Chadha ventures into content production

MUMBAI: Actor Richa Chadha has ventured into content production with the launch of her production company. The production house will initially seek to produce features and innovative content and has already greenlit its first project. This marks her first official production with her new venture with a feature film.

The first project that has been greenlit by her banner is a film by her close friend Shuchi Talati, a New York-based filmmaker. The untitled project is a coming of age teenage love story.

Speaking about her production venture, Richa said, “In today’s day and age, actors are seriously moving towards producing content by themselves in a serious way. An actor or more so an artist today isn’t bound by just acting in front of the screen. Given the opportunity, an actor can write, direct, and produce.

“There are so many great examples we have of actors who are both successful in front of the screen but are also pioneering and championing content as producers, writers, and directors. I was glad that Shuchi asked me to produce this feature for her as it has given me an opportunity too for the commencing my little venture. We are in process of finish formalities for the name of the venture amongst other things, but I am glad my first feature is with a dear friend.”