Republic TV launches mobile app on Google Play
MUMBAI: Leading English news channel Republic TV has launched its mobile app today, six months after the channel was launched. To begin with, the app will be available to Android users.
The Republic World App is packed with cutting-edge technology and innovative feature. The app is launched with an aim to bind digital, TV and media and is said to be the lightest English new app with a memory footprint of mere 3.6 MB.
Talking about the launch, Republic TV founder & editor-in-chief Arnab Goswami stated, “Republic has been on super-fast expansion spree – we launched the channel in May, the website in July and now the app in November. We also launched in the Middle East & North Africa, yesterday on 5 November. I am so proud of my entire team and the Technology team especially, who after months of determined effort has produced one of the world’s lightest news apps without compromising on the content or video quality for a superior user experience. With the app, Republic has established itself as a media -tech company which reflects in our new tagline – Republic- Digital. TV. Media.”
Republic World COO, Jay Chauhan said, “Since our inception earlier this year, we’ve been focused on newer ways of driving engagement with our content and delivering the best possible user experience. That’s reflected in our strategy to invest in amazing technology and content teams, produce live and VoD content in mobile-specific aspect ratios, our choice of the tech stack and a host of other interactive and personalisation features part of our product pipeline.”
Apart from offering the breaking news, the app delivers HD streaming video, large images with a seamless UI and has a range of features including in-video chat and round-the-clock access to Goswami.
In addition to taking its HD Live TV viewing feature onto the app, the Republic World app has used technological innovations to ensure that app users can directly engage and talk to anchors and panelists on Live TV. This allows users to participate in on-air debates in real-time by expressing their opinion and immediately respond to breaking news stories on-air.
The vertical video feature on the app which gets activated during Goswami’s Super Prime Time (9 pm to 11 pm IST) ensures personal and engaging live video experience optimised for portrait viewing on mobile phones. The feature relies on the debate production being specially produced and streamed in real-time in a 9:16 video format which is mobile first.
The Republic World App is all said to offer users the widest range of trending stories, viral videos and angular opinion from across news genres of politics, global, glitz & gossip, sports, business, regional and society.
Using its top editorial partnerships, the news in your language feature of the app ensures the Republic World App beams news stories and video content in English, Hindi, and eight Indian regional languages including Telugu, Kannada, Malayalam, Marathi, Bengali, Tamil, Odia and Gujarati. Breaking the mould of traditional news, the app also uses its partner network to give its users every go-to habit including innovation, lifestyle, travel, wheels (automobiles), music and gadgets.
Republic World was launched in July 2017 and has become the fastest growing English news website in India. The Republic World App is available on the Google Play store (for Android phones) and will launch on the App Store for iOS devices by the end of the month.