Reliance Entertainment appoints Rajiv Bakshi as CEO, Big Synergy

MUMBAI: Anil Ambani’s Reliance Entertainment has appointed Rajiv Bakshi as the chief executive officer (CEO) of its content production unit Big Synergy Media. He replaces Indranil Chakravorty, who has joined Sony Pictures Networks India (SPNI) as head of StudioNEXT.

As CEO, Bakshi’s responsibility will be to take forward the mantle of enhancing multi-platform reach, driving strategic partnerships & developing the original content portfolio.

Bakshi joins Big Synergy from Intex Technologies where he was the chief marketing officer (CMO). At Intex, he led the brand strategy across four business verticals namely smartphones, electronics, durables, and accessories.

Before Intex, he was with Discovery Networks Asia-Pacific as VP & Head Products & Marketing, India & South Asia. He steered strategic development and localisation initiatives for a multi-channel portfolio for Discovery Channel serving 100+ million pay TV households.

An alumnus of Harvard Business School, Bakshi comes with over two decades of experience across TV, Internet, media, telecom, and consumer durable industries. He has a deep understanding of broadcast media & OTT, digital, mobile and FMCG industries.

Speaking about his new role, Bakshi says, “I am incredibly excited to join Big Synergy at this stage of the company’s evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behaviour and will strive to create a competitive advantage and long-term value for the business and our esteemed clients.”

Reliance Entertainment Group COO Shibasish Sarkar said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”