Red FM to expand network with four new FM radio stations
MUMBAI: Sun Group’s FM radio network Red FM is slated to further expand its network with a series of station launches.
After launching stations in Jammu, Srinagar, and Mumbai with Magic 106.4 FM, the network will be expanding to Dehradun, Dhule, Nanded, and Muzaffarpur this month.
The new stations will be aligned to Red FM’s brand personality of being irreverent, young, cool and trendy offering superhit music.
The move is considered to be a stature building exercise to further solidify its position as a leading player in the Indian radio industry.
Red FM COO Nisha Narayanan said, “We are delighted to expand our base and introduce new stations across the country. In line with our Phase III launch, the expansion is a strategic endeavor to tap into more markets. We take great care in localizing content as per our audience’s ever-evolving preferences and vernacular content is a sizeable part of our offerings. It gives us immense pride to cut across states, cities, and languages to be a nationally present unifying platform for people to enjoy and express themselves. 2018 has already started on a good note and we aim to keep getting bigger and better.”
Recently, Red FM’s sister concern Suryan FM had launched three new stations like Vellore and Salem at 93.9 FM frequency and Erode at 91.9 FM frequency, taking the network presence to a total 10 cities in the state.
Red FM COO (South) B Surendar stated, “It has been a long-standing tradition of RED FM to entertain our listeners with music and other forms of engaging content. Suryan FM is one of our most popular radio stations in Tamil Nadu and the new stations launched in Erode, Salem, and Vellore will cater to even more people apart from our already strong markets like Chennai, Coimbatore, Tirunelveli, Madurai, Trichy, and Pondicherry. Salem will also have the distinguished privilege of being the first all-woman radio station in all of south India! The new stations were recently launched with much fanfare and we are anticipating increased listenership in the southern region, with more captivating content for our listeners.”