Red Arrow Studios acquires global distribution rights for ‘Renovate Don’t Relocate’
MUMBAI: Red Arrow Studios International has secured the global distribution rights to innovative new home makeover format ‘Renovate Don’t Relocate’.
Commissioned by UKTV for its free-to-air channel Really, the original UK version – Sarah Beeny’s Renovate Don’t Relocate – is created, developed and produced by UK indie Outline Productions and is set to debut next month. Helen Veale is on board as Creative Director for the series, with Outline Productions MD Laura Mansfield as executive producer.
‘Renovate Don’t Relocate’ mixes technology, design, and stories to create a home makeover show that not only transforms homes, but the way they are used.
In each episode, an expert host – in the UK version, property developer Sarah Beeny – comes to the aid of homeowners living in a property that no longer works for them. From newlyweds and new parents, to people who work from home, the expert shows how a little design know-how can improve their lifestyle, save them money and prevent them having to go through the stress and cost of moving home.
Special cameras are installed to monitor how people really use their homes, and the data collected helps create a life-size floor plan that highlights problem areas and brings the expert’s design, layout and décor ideas to life.
The host then tracks the renovation over the following months, and a final reveal of the completed project proves that, if you re-think and re-design the space you have, it is better – and cheaper – to renovate, not relocate.
Red Arrow Studios International president Bo Stehmeier said, “The combination of new technology and relatable human stories in ‘Renovate Don’t Relocate’ provides a fresh twist on the perennially popular traditional home improvement genre. We look forward to taking this creative new format to MipTV and seeing it debut on UKTV next month.”
Outline Productions MD Laura Mansfield said, “We’re really excited about Renovate Don’t Relocate, which is an innovative format that provides viewers with a new way of thinking about how they can make affordable, practical changes to their homes to suit their lifestyles.”