Rainshine Entertainment acquires significant stake in Kinsane Entertainment

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MUMBAI: Rainshine Entertainment, a newly formed media and entertainment (M&E) company, has acquired significant stake in Kinsane Entertainment, a ‘digital-first’ kids and family entertainment company.

Kinsane Entertainment is focussed on 2 to 15-year-olds and families, co-founded by Kurt Inderbitzin, Indrani Pillai and Saahil Bhargava, today announced that Rainshine Entertainment has acquired a significant stake in the company.

Established in early 2018, Kinsane Entertainment has a 360-degree approach to developing its children and family-focused universes, that includes building the franchises through a mix of videos and games.

Since its inception, the company has launched two popular universes that include ‘KinToons’, a pre-school focused universe that has over 50 million views and 150,000 subscribers of its videos across VOD platforms such as YouTube and ROKU with over 1 million downloads of its games across app stores. The company’s kids and family-focussed universe, ‘Otto in the Middle’, launched first in the form of games and has 1.2 million downloads across the app stores.

‘Otto in the Middle’, the animated show, was recently showcased at the Asia TV Forum 2018 Singapore as part of the ‘Fresh content from India’ panel. Kinsane further plans to launch two brand new family-focussed animated shows: ‘Joan Alone’ and ‘Eru and the Ghost Kingdom’ along with a wide variety of delightful and cutting-edge games built around each of these universes.

Speaking on the acquisition, Kinsane Entertainment co-founder and CEO Kurt Inderbitzin said, “Rainshine Entertainment’s acquisition of Kinsane is a testament to the kids and family-focused content brands that we have created through engaging videos and games. This partnership will enable us to expand our offerings, thereby taking our brands to newer markets and producing additional compelling new formats in the near future.”

Commenting on the deal, Rainshine Entertainment Chairman and CEO Neeraj Bhargava said, “Kinsane is a young company with an exceptionally talented team and incredible accomplishments of building significant properties like KinToons on YouTube along with globally popular games based on some very well-etched and lovable characters. We are very excited about working with their team, helping them grow their existing character brands while producing new, alluring content that captures the imagination of kids and families globally.”

Kinsane’s team comprises renowned creators and experienced leaders from the global media and entertainment industry. With the recent investment from Rainshine Entertainment, the company aims to be one of the leading players in the global family entertainment industry.


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