Radio Mirchi launches new station in Bharuch, eyes five more stations in Gujarat

MUMBAI: Entertainment Network India Limited (ENIL), the operator of FM radio channel Radio Mirchi, has expanded its footprint in Gujarat with the launch of a new station in Bharuch.

Apart from Bharuch, Radio Mirchi is planning to enter into five new cities of Gujarat – Junagadh, Jamnagar, Palanpur, Mehsana, and Bhavnagar. The FM radio company already operates six stations in Ahmedabad, Vadodara, Surat, and Rajkot (including Mirchi Love).

The Bharuch station was inaugurated by the Hon’ble Chief Minister of Gujarat, Vijay Rupani. He was also the first guest on the station on its first segment which was a direct message (DM) to the people of Bharuch from the CM himself. The station follows the brand philosophy of keeping Gujarat khush.

Mirchi promises to play the best of Bollywood music along with carefully curated content – including celeb chats, comedy, and infotainment. Listeners will be kept hooked by taking up discussions on topics that are most relevant to the youth of today.

Speaking on this occasion, Rupani said “I am extremely happy that Radio Mirchi is setting up stations in so many new locations in Gujarat. I wish them the very best and am sure that it is only a matter of time before it becomes as much a part of the social and cultural fabric of all these towns as it is in Ahmedabad, Baroda, Surat and Rajkot already!”

Radio Mirchi cluster head-Gujarat Bithindra Biswas commented, “We are extremely happy to be expanding into so many new cities. With the launch of Bharuch and the upcoming five more locations, we will be present in 10 cities across the state! We always strive to provide the best content everywhere we go and this is our plan for these new cities as well. We hope the audience enjoys what we put on-air as much as we enjoyed devising it!”