Qyou Media’s OTT platform Q India launches on MX Player

MUMBAI: Qyou Media-owned over the top (OTT) platform Q India has launched on Times Internet’s MX Player, which has over 175 million monthly average users in India alone and features a vast array of content targeting the millennial India demographic. This marks another significant milestone for Q India as it continues to grow its base of ad-supported distribution partnerships.

MX Player launched its OTT service formally in February of 2019 and has quickly become the second-largest streaming platform in India. Digital TV Research has cited that India will be the fastest-growing OTT territory in the world from 2019 – 2024.

In addition, ad revenue in India is expected to realise similar rapid growth according to recent reports from WPP/GroupM that project India ad spends growing at a rate of 14.3% annually as compared to a global average of 3.6%.

Q India has established itself as a leading Hindi language channel for Young India featuring India’s top digital creators and influencers. Q India content partners include Arre, Pocket Aces, Ms. Malini, SpotboyE, Culture Machine, Power Drift, UngliBaaz, AajTak, Nirvana Digital, StarTruck, CurlyTales and hundreds of other popular digital creators.

Q India is perfectly matched for the users of MX Player. Our mission is to create India’s leading entertainment platform for millennials and young audiences that demand an anytime/anywhere viewing platform. We are excited to have Q India join our offering of the best free entertainment on one platform,” said MX Player CEO Karan Bedi.

Q India co-founder and General Manager Sunder Aaron added, “The Q India is thrilled by the partnership we have now forged with MX Player, which is emblematic of our strategy: to engage with Young India on leading platforms, across OTT, mobile and television. We expect that The Q India relationship with MX Player will be long and fruitful and that The Q itself will be a terrific value addition for all the MX Player subscribers.”

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