PVR launches brand film across media platforms
MUMBAI: Cinema exhibitor PVR has launched its brand film ‘Every seat has a story’ recently to celebrate its relationship with the audience for over two decades. The brand has been launched across traditional, digital and social media platforms.
The film celebrates the stories of the patrons, sharing a million emotions from inside the cinema theaters. Conceptualised around the significance of customer-centricity, PVR reiterates its focus on the customer and their experiences.
PVR CMD Ajay Kumar Bijli said, “It has been over two decades since we started and if there is one thing which has stayed constant; it is our focus on the customer and the experiences they yield in that 3 hours inside the cinema. We have evolved in every aspect but at the heart of our business lies the audience that drives us, guides us and encourages us to do better, push the envelope and explore new things.”