PVR Cinemas strengthen its presence in Punjab, opens 10th property in Zirakpur

MUMBAI: Film exhibitor PVR Cinemas has launched its 4-screen property in Cosmo Mall, Zirakpur, Punjab. Integrated with best- in- class theatrical solutions to offer an immersive and enhanced cinematic experience; the newly launched property in the satellite city stands as the latest entertainment hub for the cinema lovers.

With this launch, PVR Cinemas has consolidated its foothold in Northern India with 248 screens across 56 properties and 53 screens and 10 properties in Punjab. Also with this opening, PVR stands at a total screen count of 825 screens at 173 properties in 71 cities. (India and Sri Lanka).

Positioned on the Delhi-Chandigarh highway and nestled at the heart of Zirakpur, PVR Cinemas aims to offer convenience to both; intercity travelers and the locals.

Set across an area of 32821 sq. ft with a seating capacity of 941 audiences, the brand forays into Zirakpur to introduce new benchmarks of movie viewing. The 4-screen property is equipped with technologies like the Harkness Silver and Perlux White Screen, Dolby 7.1 surround sound system, and Ultra-high brightness 3D screens.

With this property, PVR also introduces another innovation in its technological offerings with the Barco 2K RGB+ Laser projectors. The RGB+ projectors, apart from providing image quality, a higher color gamut and better light efficiency; also claim to encourage sustainability in its production and operation. This new technology aims to place Zirakpur at the apex of PVR’s offerings to its patrons in the state.

PVR joint MD Sanjeev Kumar Bijli said, “It is a good start to 2020, foraying into a new city is always enthralling. Movie viewing experience at the theaters has gone through an overhaul over the years and our focus continues to stay in taking the new, the modern experience to the masses. Punjab has a strong movie-going culture across all its cities, which we aim to tap in by offering new and unique experiences to the patrons.”

PVR Cinemas CEO Gautam Dutta said, “Excited to make an entry into a new city which also advocates our focus for 2020. In Punjab, the response has always been overwhelming which motivates us to take our offerings further and explore new markets. PVR Zirakpur conforms to the three most important parameters for us – customer convenience, technological excellence and easy accessibility from all the corners of the city. We are positive that with its distinct features, the newly launched property will be the entertainment anchor of the city and will be well-received by the patrons.”

Styled in modern art deco designs with LED lightings, the cinema will provide a warm and welcoming ambience. The integration of premium features makes it a plush and elegant destination for the audience to experience a modern cinema theatre. The myriad of services further includes; the Quick tix facility, delectable Gourmet menu and recliner seats in all auditoriums which adds to the property’s unique offerings. Customers can also take advantage of redeeming PVR gift cards and attain privilege membership at the cinema.

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