PVR Cinemas launches app for Apple watch users

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MUMBAI: PVR Cinemas, one of the largest and the most premium film exhibition company in India has introduced a new PVR app for the Apple watch. The app will give the Apple watch users an ability to seamlessly explore movie screenings, check for updates on personal bookings and get exclusive offers as PVR Privilege members.

On the launch of the initiative, PVR chief business planning and strategy officer Kamal Gianchandani stated, “We know the importance of having access to information on the go, which is why we’re excited to bring a new PVR app to our highly mobile users on Apple Watch. With this new app, users can enjoy a seamless experience with better control and the ability to connect to the movies playing at a PVR near you.”

Gianchandani said, “PVR has continually expanded its digital services with an aim to develop new age experiences; this is another step in that direction. While we continue to innovate, we have many exciting things coming up for moviegoers across India.”

PVR currently operates a cinema circuit comprising of 771 screens at 165 properties in 67 cities (21 states & UTs), serving 100 million patrons annually. While the total screen tally of the company stands at 771; PVR offers an array of formats with premium screen category, which stands at 4 screens of Director’s Cut, 31 screens of Gold Class, 08 of IMAX, 15 of 4DX, 06 of P[XL], 08 of Playhouse and 01 of PVR Onyx across the country.


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