PVR Cinemas enters Sri Lanka with opening of first property in Colombo
MUMBAI: PVR Cinemas has entered the Sri Lankan market with the opening of PVR Lanka at One Galle Face Mall, Colombo today. PVR in collaboration with the Shangri La Group introduces Colombo’s biggest entertainment destination with the launch of the new 9- screen property.
Redefining movie viewing experience, PVR Lanka hosts premium formats like PVR LUXE, a luxury cinema format, and PVR PlayHouse, a dedicated auditorium for the young ones and their families. Designed with contemporary flair blended with local influences and enabled with technological excellence, PVR aims to introduce the epitome of modern cinema in Sri Lanka.
PVR has a total screen count of 809 screens at 171 properties in 70 cities. (India and Sri Lanka).
PVR CMD Ajay Bijli said, “Entering Sri Lanka was part of our business strategy for FY 19-20 and I am happy we have been able to make it happen. The socio-cultural similarity between the two nations makes the scope for business growth opulently clear. The vision has been to introduce new concepts and make regional content more accessible for the audience in Sri Lanka. The Indian film industry has grown exponentially in the last few years and has a global fan base that we aim to cater to through innovation and expansion.”
The property spreads across two levels with an area of 38,454 sq. ft. and a seating accommodation of 1,139 audiences. It is integrated with modern technological solutions for superior cinematic experience and digital solutions for enhanced customer experience.
PVR joint MD Sanjeev Kumar Bijli said, “We feel very happy to be able to bring PVR’s offerings to Sri Lanka. The market dynamics in Sri Lanka are very similar to that of India which helped us design our product with much more ease. The love for Indian content is huge here and we are aiming to offer a rich and diverse experience to the cine buffs.
“Our endeavor was to introduce eagerly awaited, world-class cinema formats to offer holistic entertainment to the market. We are very confident that we will be successful in offering unique experiences to the people of Sri Lanka.”