Publicis Media unifies EMEA, APAC markets under Gerry Boyle
MUMBAI: Publicis Media has aligned Europe, Middle East & Africa (EMEA) and Asia Pacific (APAC) markets under a unified leadership structure. Gerry Boyle has been appointed to the role of CEO, Publicis Media EMEA, and APAC.
This role expands on Boyle’s current remit as CEO of Publicis Media APAC to include oversight of EMEA operations as well. Boyle will continue to report to Steve King, CEO, Publicis Media.
Further, Nicole Pruesse is appointed Chief Operating Officer, Publicis Media APAC, in addition to her current EMEA COO responsibilities. Pruesse is charged with delivery of the business across these regions, reporting to Boyle.
In her most recent role, Pruesse built operational infrastructure and global distribution delivery that drove effectiveness, excellence, and efficiency across EMEA, including in the areas of PMX, Publicis Precision, Content and Data. She will now scale this operational expertise across both EMEA and APAC markets.
The unified leadership structure furthers Publicis Media’s goal of simplifying its business and driving deeper connectivity in service to clients by aligning both EMEA and APAC under Boyle’s leadership and with Tim Jones continuing as CEO Publicis Media Americas.
King noted, “Gerry is a proven and well-known leader, strategist and client partner. In his most recent role as Publicis Media CEO, APAC, he delivered much success, including establishing the Publicis Media model in the region, developing a network of outstanding leaders, and driving client businesses forward. Nicole is also an extraordinary leader, well-equipped to build on our momentum across markets.”
In his EMEA remit, Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who announced he would be leaving the company to pursue other opportunities. Jacob will be staying with the company through May to ensure a smooth transition.
Boyle in his expanded role will focus on bringing to life the Publicis Media model of a brand-led organization, powered by digital-first global practices, and working together with the other Publicis Groupe Solution Hubs for Power of One collaboration that drives client business forward across EMEA and APAC.
Boyle will also continue to Chair the Publicis Media Global Investment Council and lead Global Partnerships for Publicis Groupe. Boyle, prior to his Publicis Media roles, served as Global Managing Partner and Chairman of ZenithOptimedia APAC.