PTC Network inks a 15-channel deal with Amagi
MUMBAI: Punjabi TV broadcaster PTC Network has signed a 15-channel deal with Amagi, a cloud-based technology for TV and OTT broadcasters, to centralise all its operations.
As part of the engagement, PTC Network will transition its existing seven channels to the Amagi platform, and additionally launch eight new feeds as part of its global expansion.
Over the last decade, PTC Network has reached audiences in the UK, US, Canada, Australia, New Zealand and parts of Europe, apart from India.
PTC Network MD and President Rabindra Narayan said, “Till now, we were using traditional broadcast models to run our playout and delivery operations. These are not only CAPEX-intensive, but they also limit our ability to scale our global operations and manage it centrally.”
Using Amagi Cloudport, PTC Network can move its content assets to the cloud, store and manage them centrally. Through a single web UI, PTC Network can configure multiple feeds, define playlists, create schedules, add dynamic graphics, deliver and monitor all its feeds without having a large physical infrastructure.
“This transition will be a game-changer for us as we can now launch new channels on the cloud instantly, and deliver it to any region, any platform, any device in the world. We are absolutely excited to partner with Amagi as we continue on our global expansion,” Narayan added.
Amagi will continue to deliver PTC Network channels to leading operators and teleports including Dish TV, Sling, and SKY broadcasting among others, across DTH and cable platforms.
Amagi CEO Deepakjit Singh said, “PTC Network’s aspirations are truly global. Their decision to embrace cloud technologies is in line with the global trend, and we are delighted at the opportunity to lead this transition for them. They can now reach new audiences with shorter lead time, and can launch linear channels on both traditional TV and OTT without investing in additional infrastructure.”
Amagi has deployments in more than 40 countries and delivers more than 100 feeds to audiences worldwide. In addition to PTC Network, Amagi clients include Zee TV, B4U, Discovery Communications’ DSPORT, Viacom18, Turner Broadcasting, Viceland and more.