PromaxBDA India awards to have ‘Memory Makers’ as theme for 2018 edition

MUMBAI: The theme for PromaxBDA India 2018, which will be held on 22 and 23 May 2018 in Mumbai, is ‘Memory Makers’. The Bootcamp, Masterclass conference and Awards are to be held on the 22nd and 23rd of May 2018 at ISDI and Taj Santacruz, Mumbai respectively. The entries for awards across multiple categories has also opened.

While PromaxBDA Awards 2018 is yet to announce its speakers, the line-up promises to host the Global Television and Digital industry’s top brass.

Like each year, this time PromaxBDA India conference will push the envelope by being the only ones to bring creative professionals together to discuss future trends and challenges facing the television and broadcast Industry. In addition to the conference, the awards will felicitate different professionals and organisations across segments through a wide range of categories.

PromaxBDA Country Head (India, Hong Kong, and the Philippines) Rajika Mittra said, “This year’s theme Memory Makers is dedicated to our audience, the content creators and their journey to create traces of intangible consciousness around them. Technology evolves every minute but ideas and creativity remain ours, and we are the architects that build and shape the memories of our audiences.”

Speaking about this year’s theme, Viacom18 Media COO Raj Nayak and Promax India Conference Chair said, “As content creators, we are constantly challenged as Television has morphed into a multitude of portable devices. The future’s technological trends remain unpredictable and endless possibilities may unfold. But we create content that that will be remembered down the road and not fade with time. We are not a sausage machine, we are the memory makers.”

Last year, PromaxBDA had rolled out new categories including Best Branded Content Promotion and Best Online/VOD Service Promo.

Speaking about the contribution PromaxBDA has made to the industry, Mittra said, “Each year, we keep building the Promax community through experiences and engagement. We are proud to say that the dedicated workshops/boot camps that we started 2 years ago have helped develop and produce fantastic work for companies. This year, we hope to bring in more disrupters who’ve changed the rules of the game across platforms.”

PromaxBDA is the leading international association that honours excellence in marketing, design, and promotions. PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organisation.

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