&Privé HD looks to strengthen Sunday early primetime with new block ‘Privé Fantasy’
MUMBAI: ZEEL’s premium English movie channel &PrivéHD presents Privé Fantasy – a month-long movie festival that aims to illuminate the other side of fiction. Starting 7th July, every Sunday at 7 pm, the property aims to take the non-conformist audience on a journey to a world that he/she has never seen before.
Stories of comedy, imaginary and undying romance, the aim of the block is to allow the non-conformist viewer to feel the other side of regular cinema which discovers flavors of compelling work as it transports viewers to a land far far away. The property includes titles like ‘Water Horse’, Academy Award nominee ‘Big Fish’, ‘Alice through the Looking Glass’ and Academy Award Winner ‘Lemony Snicket’s A Series of Unfortunate Events’.
The broadcaster is targetting viewers who deep dive into fantasies to escape the mirage and rediscover elements of surprise, happiness through the power of imagination. The block targets viewers who build castles in air and dreams to live in them.
The block is being supported by a campaign to reach out to movie enthusiasts and promote the property across mediums.