&Privé HD looks to boost non-primetime viewership with new property ‘Privé Episodes’
MUMBAI: ZEEL’s premium English movie channel &PrivéHD is set to launch Privé Episodes’ on 15th July from noon. This new property sees the channel airing shows that it feels are worthy of binge viewing and which also fit its discerning audience profile. Two dramas will feature namely ‘The Sinner’ and ‘The Young Pope’ in a week-long binge.
This is a back-to-back week-long binge from noon to 8 pm allowing the viewer to choose their pace as they dwell on each new revelation.
ZEEL English Cluster business head Shaurya Mehta said, “&PrivéHD has always stood for handpicking some of the most critically-acclaimed and award-winning stories for our discerning audience. Over the past months, we have brought some of the most innovate blocks such as ‘The Unchartered Side’ and ‘Privé Unscripted’, that perfectly resonated with our audience who are looking to experiment with their choice and are equally involved in their choice-making.
“With content increasingly being the key driver for most people, our non-conformist viewers prefer those stories that allow them to explore the many layers and live the drama at a steady pace. We are extremely thrilled to innovate yet again with Privé Episodes that enables the viewer to pick their pace as they progress with each episode in a week-long binge. Both ‘The Sinner’ and ‘The Young Pope’ are truly unconventional and gripping plots and we are certain that these series will surely garner immense appreciation from our loyal audience.”
Directed by Derek Simonds and starring Jessica Biel, ‘The Sinner’ revolves around the life of Cora – a seemingly normal woman who leads a happy life with her family of three. On one fine day, as the family settles by the beach, in a rush of sudden inexplicable emotions, Cora is seen walking up to a complete stranger and stabbing a man to death in broad daylight. What follows is detective Dan’s pursuit to uncover the real reason behind the gruesome murder.
‘The Young Pope’ features Oscar nominee Jude Law essay the role of the first American in history to become the pope. The series traces the journey of the newly elected Pope Pius XIII Lenny Belardo (Jude Law) a sinister man under the garb of a saint, who turns the world around under his reign.