Prime Focus partners Virtual AI to offer affordable AI solutions to M&E cos

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has partnered with Virtual Artificial Intelligence (AI), a leading UK-based provider of AI solutions to deliver practical, affordable AI solutions to Media & Entertainment (M&E) enterprises, and simplifying business processes through process automation.

The collaboration will leverage PFT’s CLEAR Media ERP Suite that automates the content supply chain, and Virtual AI’s two-decade-long experience in the AI sector to develop new innovative offerings for M&E companies. Virtual AI works with structured and unstructured data, including documents, images, video, audio, databases, APIs, web-based client-server and legacy business applications.

These capabilities will help PFT enhance the AI component of its innovation roadmap. The announcement of this collaboration comes close on the heels of the launch of PFT’s latest solution, Vision Cloud – a media recognition platform that builds Machine Wisdom from artificial intelligence to transform business operations.

“We are thrilled to team up with a like-minded organization like Virtual AI who shares our passion for innovation and disruptive thinking. We look forward to jointly tapping the potential of AI and automation to deliver solutions that help M&E enterprises increase efficiencies, reduce cost, and improve time-to-market,” said PFT Founder & Global CEO Ramki Sankaranarayanan.

“Our aim at Virtual AI is to demystify AI for clients and deliver cutting-edge affordable AI solutions. PFT’s longstanding expertise in automation technology, coupled with their innovative Vision Cloud offering make them an extremely valuable partner for us. We are very excited to be showcasing our joint capabilities at an event like IBC,” said Virtual AI Founder Ian Whitfield.

As part of the partnership, PFT and Virtual AI will jointly collaborate on Sales efforts, frontline/backline consultancy, and co-development of custom solutions.

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