Prasar Bharati mops up Rs 594.25 cr from sale of 53 DD Free Dish MPEG-2 slots
MUMBAI: Public broadcaster Prasar Bharati has mopped up a whopping Rs 594.25 crore from the sale of DD Free Dish MPEG-2 slots to 53 channels during the 44th e-auction that was completed on 28th February.
Prasar Bharati has received applications for e-auction under different Buckets/Genre. Subsequently, 53 channels were successfully allocated slots on various buckets on DD Free Dish slots. Subject to completion of all formalities, the channels who have successfully bid for slots will come on air on DD Free Dish Platform from 1st April 2020.
In the A+ bucket reserved for Hindi GECs, four slots were sold to Abzy Cool, Big Magic, Dangal, and Fun TV for a sum total of Rs 60.64 crore. The highest bid price for the A+ bucket was Rs 15.2 crore while the reserve price was Rs 15 crore. The average slot price was Rs 15.16 crore.
The A bucket slots, which is reserved for Hindi movie channels, have been allotted to 12 channels for a total of Rs 156 crore. The average slot price is Rs 13 crore while the highest bid price is Rs 13.6 crore. The reserve price for the bucket was Rs 12 crore.
The 12 channels who have been allotted slots are ABZY Dhakad, ABZY Movies, B4U Kadak, B4U Movies, Blue, Cinema TV India, Enterr10, Maha Movie, Manoranjan TV, Movie Plus, Satya, and Surya Cinema.
The pubcaster has collected Rs 184.8 crore from the sale of Bucket B slots which is reserved for Music (Hindi), Sports (Hindi), Movies (Bhojpuri), GEC (Bhojpuri), Teleshopping (Hindi) channels. The average slot price was Rs 11.55 crore on a base price of Rs 10 crore. The highest bid price was Rs 12.25 crore.
The channels who have won the slots in the category are BDM GEC (Bhojpuri), Bhojpuri Cinema Movie (Bhojpuri), Big Ganga GEC (Bhojpuri), B4U Bhojpuri Movie (Bhojpuri), B4U Music Music (Hindi), Dabang Movie (Bhojpuri), Filamchi Movie (Bhojpuri), Manoranjan Grand Movie (Bhojpuri), Mastii Music (Hindi), MTV Beats Music (Hindi), Showbox Music (Hindi), Surya Bhojpuri Movie (Bhojpuri), Zee Biskope Movie (Bhojpuri), Zing Music (Hindi), 9X Jalwa Music (Hindi), and 9XM Music (Hindi).
From bucket C, the pubcaster has raised Rs 141.05 crore from the sale of 13 slots at an average price of Rs 10.85 crore. The highest bid price was Rs 12.25 crore. The reserve price for the bucket was Rs 7 crore.
The news channels who have won bucket C slots include Aaj Tak, Aaj Tak Tez, ABP News, India News, India TV, NDTV, News Nation, News 24 Think First, News 18 India, Republic TV Bharat, TV9 Bharatvarsh, Zee Hindustan, and Zee News.
The cumulative bid price for bucket D and R1 is Rs 30.85 crore and Rs 20.91 crore respectively. A total of eight slots were sold in the two buckets.
In the bucket D, five slots were sold at Rs 6.17 crore each with the highest bid price being Rs 6.25 crore. The channels who have won slots in this category are Fakt Marathi, Manoranjan Movies, Maha Punjabi, Shemaroo Marathibana, and Zee Punjabi. This bucket is reserved for channels from all other genres.
The bucket R1 saw three slots being sold at an average slot price of Rs 6.97 crore. The highest bid price for the bucket, which is reserved for Devotional/Aayush/Spiritual channels, was Rs 7.15 crore. The three slots have been won by C7, Lord Budha, and Sadhana Bhakt.
Commenting on the 44th e-auction results, Prasar Bharati CEO Shashi Shekhar said, “A key highlight of the e-auction was robust participation of channels across genres that saw several new channels make a debut enhancing the content diversity on DD Free Dish as a platform.
“The increased competitiveness in the eAuction process is reflected in the substantial increase in bids over base prices across genres. DD Free Dish has a emerged as a key enabler of competitiveness in the Broadcast sector with new upstart channels challenging incumbents. Most significantly the nearly 50% growth in potential annual revenue from DD FreeDish is a key leading indicator on likely economic turnaround during FY 2020-2021.”