Prasar Bharati allocates DD Free Dish slots to four channels on pro-rata basis
MUMBAI: Free direct to home (DTH) platform DD Free Dish has allocated MPEG-2 slots to four channels on pro-rata basis based on the applications received for interim placement of channels.
The slots have been allocated to Aaj Tak Tez, Republic Bharat, Surya Samachar, and Khushboo Bengali. The first three channels are from the news category while the fourth channel is a Bengali GEC.
Based on the Rs 7 crore reserve for the news genre under the revised policy guidelines, the three news channels will have to pay Rs. 76,94,247/- each for the individual slots for one month. Khushboo Bengali will pay Rs. 65,95,068/- for a month based on the reserve price of Rs 6 crore for all other channels.
“Based on the applications received for interim placement of channels on currently vacant MPEG-2 slots on DD FreeDish on pro-rata basis, 4 slots have been allocated to Aajtak Tej (News), Republic Bharat (News), Surya Samachar (News) and Kushboo Bangla (Bengali GEC),” Prasar Bharati has informed.
On 21st January, Prasar Bharati had invited applications for interim placement of channels on currently vacant MPEG-2 slots on DD FreeDish on pro-rata basis for the period 26th January 2019 to 28th February 2019.
Interested private satellite TV channels had to submit their applications along with all requite documents and demand drafts/fee on or before 24.01.2019 latest by 12 noon.
Prasar Bharati had recently notified the new guidelines for the allocation of slots on DD Free Dish, which has an estimated 30 million customers. Doordarshan will conduct the 38th online e-Auction for filling up of vacant MPEG-2 slots of DD Free Dish DTH Platform with effect from 11 February.
Under the new guidelines, the pubcaster will follow the e-auction mode of allocating slots to private satellite TV channels. As many as 56 slots will be up for grabs after discounting the 26 slots reserved for DD/Lok Sabha/Rajya Sabha channels. The DTH platform has 80 slots on its platform.
Prasar Bharati will allot MPEG2 and MPEG4 slots separately. The guidelines will have differential pricing for different genres. TV channels will be allowed to bid only in e-auctions specific to the genre (language) they belong to.
Five buckets have been created for e-auction of MPEG2 slots. With a reserve price of Rs 15 crore, Bucket A+ has been kept for Hindi GECs and Teleshopping channels while Bucket A has been dedicated for Hindi movie channels with a reserve price of Rs 12 crore.
Hindi music, sports, and Bhojpuri GEC and movie will form part of Bucket B which has a reserve price of Rs 10 crore.
All News& Current Affairs (Hindi), All News& Current Affairs (English) Channels and News& Current Affairs (Punjabi) Channels are under the Bucket C which has a reserve price of Rs 7 crore.
The Bucket D with a reserve price of Rs 6 crore will comprise of all other remaining genres/language channels.
In its policy guideline document, the pubcaster has said that the reserve price has been determined on the basis of the commercial potential of the genre.
In the previous regime, the pubcaster had only two categories – news and non-news – while auctioning slots. The reserve price for news channels was Rs 6.5 crore while the same for non-news channels was Rs 8 crore.