Pogo to launch new show ‘Kalari Kids’ on 15 April
MUMBAI: Kids channel Pogo is all set to launch its new show ‘Kalari Kids’ on 15th April, which will air every weekday at 5 pm. The show, by Green Gold Animation, is available on Pogo for fans in Tamil, Hindi and English.
The show combines the old-world charm and warmth of India with new-age sassiness and fun! Learning the ancient martial art form – Kalaripayattu – the Kalari Kids reside in the enchanted jungle of Kalaripuram full of magical powers.
The cool kids train in two schools, one led by Guru Palan and the other by Guru Veta. Team Guru Palan with Beenu, Meena, Shyam, Unni and Ami are often pitted against Team Guru Veta with Raaka, Dhaana, Mani, Lekha, Langot and Monster. While Guru Palan believes in bringing the best out of his students with light hearted methods, valuing their age and innocence, Guru Veta believes in a rigid military form of training. After their training sessions and Kalaripayattu, the kids go back to their regular life and enjoy playing pranks on each other.
The show’s visual direction is inspired by and brings to life the beauty of traditional Indian paintings. The dynamic paneling and high-contrast style promise an exciting experience for young fans. The fun-filled Kalari theme song, that is bound to be a hit with fans, infuses Indian classical music with modern, catchy tunes.
Speaking about the television premiere on Pogo, Turner India managing director Siddharth Jain said, “We constantly aim to offer kid friendly content to create a deeper connect with our audience, and homegrown and localized shows play a critical role in POGO’s programming strategy. We are certain that Kalari Kids will strengthen our engagement with our little fans.”
Pogo will also engage with fans with a range of fun and exciting activities, which will immerse them into the magical world of Kalari Kids. The high-impact, 360-degree campaign includes on-ground and digital experiences in multiple cities. This includes an exciting association with Junglee, a family adventure film, featuring action-hero and star Vidyut Jammwal.
Stacking up the excitement quotient, little fans can experience the fantastic world of Kalari Kids themselves at an augmented reality booth at Infinity Mall, Malad, Mumbai in the first weekend of the show launch. This digital innovation is yet another endeavour by POGO to engage with fans in newer and more immersive ways than ever before.
Additionally, this May, kids’ superhero Bheem has some incredible surprises up his sleeve for his fans as he introduces them to the world of Kalari Kids across the country. Kids can also watch their favorite cartoon characters and celebrate Bheem’s birthday with Kalari Kids by participating in a special on-air contest.