Pocket Aces launches second season of Little Things and What The Folks
Mumbai: Leading digital entertainment company Pocket Aces is looking forward to strengthen its content with the launch of four web-series and couple of snackable content this year.
The company’s webseries division Dice Media will bring back two of its popular shows Little Things and What The Folks in its second season by next month.
First to release will be Little Things S2 which will showcase how the lead pair Dhruv and Kavya has mature over the two years gap. The series will touch upon some of the mature topics that will take place in their life.
With over 17 million views and 35 million reach, Little Things is one of the most popular web series of all times. It crafts a story of a young couple living-in together and their daily ups and down. The series beautifully showcases that the crux of life and of relationships is not made up of big events but rather of the little things. The couple, played by India’s leading digital stars Dhruv Sehgal & Mithila Palkar, immediately struck a chord with audiences.
Speaking about the content that the platform aims to produce Pocket Aces co-founder Aditi Shrivastava said, “Our key focus is to offer highest quality of content. We just make sure that our content is relatable to our audience and has high quality storytelling that live up to international standard. Our goal with web series is that if we can watch Breaking Bad and Game Of Thrones then why can’t people from other part of the world watch Little Things and What The Folk.”
Pocket Aces is also in talks with several other OTT players including Netflix and Amazon to create an exclusive series. Shrivastava stated that the universal appeal of the content has attracted several OTT players. “Our content is not limited to India; it is relatable to every person across the world. That is also why our content is acquired by other OTT platforms. We are in talks with the OTT platforms to create exclusive series and it will be released by these years.”
While, Dice Media attracts audience from Tier I and Tier II cities, especially metro, Pocket Aces has recently expanded its reach in the interior of the country with the acquisition of interactive game show Loco.
The live quiz covers topics such as current events, technology, food, sports, religion, politics, music, movies and history, according to information available on its Google Play store page. In 45 days of its launch, the company claims that the app has recorded 40,000 downloads. The game’s prize money is Rs 10,000 and winners can get their reward directly into their Paytm account. Initially launched in Hindi and English, the company has now introduced new regional languages such as Bengali, Marathi, Tamil and Telugu.
Shrivastava stated, “For Dice majority of response comes from metros and surround cities likes Mumbai, Delhi, Chennai, Kolkatta, Bangalore, Mangalore, Jaipur and Lucknow and others. But for Loco we are witnessed response from the interiors of country which is why we are launching the show in regional languages.”
The company is also said to invest nearly 10 million dollars over the next 12 months in order to expand its user base into various parts of the country through vernacular language based offerings as well as different game show formats.
With digital platform booming, Pocket Aces is witnessing a good response from advertisers, when compared to previous months. The advertisers for Pocket Aces are divided in three categorie – international advertisers, Indian advertisers and small Indian advertisers. The company has received response from new brands such as Google, Unilever, Amazon Britania, Kotak Mahindra Bank, Aditya Birla, Furture Group, Xiaomi, Vodafone, BlueStone, and Nyka amongst others.
Shrivastava commented, “Now people realize they need to spend on digital. When compared to last year, more advertisers are opening and expanding their advertising budget. In addition to that traditional advertisers are also opening up their budget, but having said that, spend on digital is still less than what they are spending on television.”
Pocket Aces is also focusing on strengthening its distribution platform and has partnered with OTT Apps and Airlines. While their core distribution platforms are networking sites such as Facebook, instagram, YouTube and Whatsapp, they are also expanding their reach through the tie-ups with Ancillary platforms such as Youku, Reliance Jio, WebTV Asia, Etihad airways, Daily Motion, Emirates, Jet Airways, Tata Sky, Sony Liv, Cathay Pacific, Dainik Bhaskar, OLA Play and Spice Jet.