Pixel Pictures achieves milestone of producing 1000 hours of content
MUMBAI: Leading South India TV production house Pixel Pictures has said it has successfully produced over 1000 hours of content for the television industry in five years.
Established with an aim to create exclusive content for the vernacular audiences in India, Pixel Pictures was one of the pioneers in bringing international game show formats to South Indian audiences.
The company, which started with the production of Takadhimita Dancing Star, which is an adaptation of BBC’s dancing with the stars, soon brought in shows such as Super Minute, the Kannada adaptation of Endemol Shine’s Minute to Win It; Made for each other, Super Talk Time, Family Power, Halli Haida Pyatege Banda, and Takadhimita.
Along with the achievement of this milestone, Pixel also intends to expand to Tamil and Telugu markets, as well as new domains in production.
Pixel Pictures Founder & CEO Prashanti Malisetti said, “Our success has come from the game and reality shows. We created a trend in the Kannada market. We think it is time that we explore other markets. The growth of OTT platforms has also created newer opportunities for us in experimental storytelling and that’s something we’re keen to explore as well.”
The company intends to grow to the next 1000 hours of content – developed and produced – in the next 2 years. The content will include various forms of fiction, suitable for different audience sets and new concepts in reality television.