Pittie Group’s LatestLY crosses 5 mn unique users since launch

MUMBAI: Pittie Group’s news portal LatestLY has crossed 5 million unique users in less than two quarters since its launch in January. The platform has been growing consistently with over 2 million active unique users in May ‘18 alone and over 5 million unique users since launch.

Entering the next phase of expansion, the LatestLY app has also been launched recently catering to the discerning users consuming information on the go. A multi-format news app, LatestLY provides instant notifications along with breaking news and enables sharing of content across social platforms.

With Hindi content consumption on internet growing at the rate of 94% YoY, LatestLY has also launched an exclusive Hindi destination that provides content curated for the Hindi speaking users.

LatestLY has achieved high levels of engagement across its social platforms with support from various celebrities and influencers. Within a short span of time, LatestLY has also established itself as a credible source of information with the stories being listed on Google News.

In a bid to make its latest and most trending content available to a larger user base, LatestLY has also forged strategic partnerships with leading news aggregators such as InShorts, DailyHunt, and Jio News.

LatestLY chief strategy officer Rahul Shrivastava said, “We are sticking to our mission statement, to provide only authentic information and help the users/readers to answer their questions. We are constantly working on busting the fake news and unverified information doing the rounds of social media with our research and analysis. This has helped us establish ourselves as a credible news and information source, we are growing at a fast pace and are now among the established news portals which are more than a decade old.”