&pictures to premiere of ‘Manmarziyaan’ on 26 May
MUMBAI: Hindi movie channel &pictures is all set to telecast the world television premiere of ‘Manmarziyaan’ on 26th May at 8 pm.
A love story that is unlike any other, Manmarziyaan is a romantic comedy-drama that revolves around a love triangle starring Vicky Kaushal as Vicky, Taapsee Pannu as Rumi and Abhishek Bachchan as Robbie.
Directed by Anurag Kashyap, the movie presents a classic love triangle, told with a fresh perspective where the characters are constantly oscillating between confusion and complex emotions.
Set-in small-town Amritsar, the plotline follows the life of Rumi (Taapsee Pannu), an unapologetic girl who is crazy in love with Vicky (Vicky Kaushal) who is a typical Punjabi munda. When they’re caught red-handed by Rumi’s family, she is pressurized to get married. But Vicky, however, develops cold feet and keeps avoiding Rumi’s request to bring his parents over and ask her hand in marriage.
Eventually, she gives up on him and agrees to an arranged marriage. That’s when Robbie (Abhishek Bachchan) enters the proverbial love triangle. They begin spending time together and end up getting married. Things, however, take a turn when Robbie finds out that Rumi cheats on him with Vicky. Will Rumi leave Robbie for Vicky?
Elevating and capturing the emotions of the film, are the songs by Amit Trivedi. Manmarziyaan’s 14-song music album is rooted in Punjabi music with Dhyaanchand, Halla, Daryaa and Sacchi Mohabbat being the highlights of the film.
Ahead of the premiere, the channel has planned a 360-degree marketing campaign to drive the core messaging of ‘Pyaar Full of Passion, Dil full of Confusion’. To amplify the messaging while extending the insight of dilemmas that the youth faces when it comes to the matters of the heart, &pictures has associated with Café Coffee Day and major cinema chains in Mumbai, Delhi, NCR regions, Bhopal, Indore, Kanpur, Nagpur, etc. for contextual branding.