PFT signs deal with Discovery Communications India

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed a deal with Discovery Communications India for on-air promo production services, long-form content operations and delivery of locally produced content to Netflix using the company’s flagship product CLEAR Cloud MAM.

CLEAR’s Media Asset Management module will connect all production houses to the broadcaster, and ultimately to their play-out location. CLEAR will enable Discovery Communications India to use a single system for file-based content operations including content acquisition, technical/S&P checks, mastering, and playout delivery.

PFT will also be providing post-production services for all of Discovery’s on-air promos for India. Additionally, as a Netflix Preferred Vendor (NPV) for Media Processing, Original Master Fulfillment, Timed Text, and Originals Localisation; PFT will be responsible for delivering Discovery India’s content to Netflix.

“We are excited to collaborate with a revered broadcaster like Discovery, and the engagement is a major landmark in our incredible journey of growth in APAC,” said PFT VP & Head, Sales – APAC Ankur Jain.

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