Percept Media joins Local Planet’s APAC network

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MUMBAI: Local Planet, a privately-held agency network, has launched an Asia Pacific hub with nine independent agencies. Percept Media is part of the nine-country network.

Local Planet was established in 2016, combining independent agencies with the purpose of helping clients seize growth opportunities globally through local excellence and expertise. Local Planet added that it is the world’s only owner-managed international agency network, now operating with 117 offices in 67 markets worldwide.

The major shareholders include Horizon in the U.S., and in Asia, Percept in India, BlueFocus International in China and Nunn Media in Australia. All of which is the largest independent agencies in their respective markets. Local Planet’s combined turnover is $16 billion and it has already achieved a global market share of 4.6%, making it the fourth largest agency network in the world.

Local Planet now services 46 international clients across its markets and regions and has won over 230 awards in the last year alone. In 2018, independent agencies won their largest share ever of international pitches, $2.7 billion (20%) of the $13.4 billion which moved agencies.

Local Planet has now created an APAC nexus in Singapore to drive the union of nine leading independent agencies, servicing 21 markets across APAC in strategy, media planning and buying, performance marketing, brand consultancy, e-commerce, content creation and production, mobile marketing, social media, and data analytics.

“For decades and decades, traditional global networks have merchandised a deeply oversimplified view of Asia and its people – a view that is homogeneous, uniform and frequently Western. As 3 billion Asians are an integral part of the global economy, Local Planet is designed to flip the whole picture and take a local up approach. We are a network of local giants who’ve built credibility exactly with this local up view of what clients deserve”, said Local Planet global CEO Martyn Rattle.

“As one of the founding members of Local Planet Network we are proud to share the launch of Local Planet APAC. This completes the go to market network. Local Planet will help us bring best in class media and content solutions to clients looking to break the clutter in the digital-driven market. Allowing us to offer the latest in tools and technology solutions for diverse needs customised to the domestic market,” said Local Planet International director, Percept Media director Ajay Upadhyay.

“Local Planet brings a seamless, local up model to a complex and digitally advanced region, simplifying yet respecting its cultural and technological diversity to the benefit of both regional and global clients”, stated Ad-Comm Group, Japan founder, CEO Andreas Dannenberg.

Local Planet APAC agencies include Percept in India, Nunn Media in Australia, BlueFocus International in China, Media Muscle in Indonesia, Ad-Comm Group in Japan, Entropia in Malaysia, The Huddle Room in Philippines, The Media Shop in Singapore, and Nasmedia in South Korea, all of which are the best in class, fastest growing, and most respected independent agencies in their markets.

“I am delighted that Local Planet has been able to bring together such high quality, talented and successful owner-managed agencies to form a powerful and ambitious new network across the Asia Pacific, in order to help service clients who want to expand across the region and, in fact, the world. I am convinced that the entrepreneurial spirit and drive of our individual agencies will now be replicated at scale in order to help many clients unlock and maximise local opportunities in order to achieve regional success and growth,” added Rattle.

“Local Planet represents a unique alternative in an increasingly standardized category – local expertise paired with proven global experience, a fresh perspective underpinned by entrepreneurialism and dynamism”, explained BlueFocus International CEO, president Holly Zheng.


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