PB strives to upgrade technology, dish out quality programmes: Surya Prakash

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MUMBAI: Prasar Bharti is striving to constantly upgrade technology and dish out quality programmes, the organisation’s CEO Surya Prakash said while speaking at the first International Broadcast Conclave.

Inaugurating the conclave, he said that the arrival of new age platforms in broadcasting has resulted a paradigm shift in defining broadcasting.

Quoting FICCI-EY report ‘A billion screens of Opportunity’, Prakash noted that while TV has retained its position, the growth is expected to come from digital in 2019 overtaking the film entertainment sector.

“Digital consumption will grow and monetisation avenues will see great innovation to cater to the new Indian customer segments. The media entertainment and technology industry is highly dynamic, raising the stakes for content platforms. There is ample room to build new content and create ideas that reflect the societal need for media consumption.”

He also said that there is a need to explore the broadcast policy from the view point of new platforms that are gaining popularity in India. He said in this age of convergence, both content and delivery are crucial.

The two-day conclave, which is being organised by the ministry of information and broadcasting (MIB) and Prasar Bharati, kicked off on 18th March in Hyderabad. The conclave was also attended by international delegates from Bangladesh, Malaysia and Singapore.

The idea behind the conclave is to create a platform to deliberate upon the challenges and opportunities in the broadcasting sector.

MIB secretary Amit Khare highlighted the challenges faced by the public broadcaster. He said, “One of the challenges for the public broadcaster Doordarshan is technology upgradation and improving access. Efforts should be made to take television to every household, like electricity. Another, challenge for Doordarshan is diversity. People are today demanding local content, and India’s rich diversity has to be celebrated and it should be reflected in the content of programmes. Prasar Bharati also faces a challenge to improve access and optimum utilization of spectrum.”

Doordarshan DG Supriya Sahu said, “Broadcasting, a sunshine industry has witnessed exponential growth, with technology changing rapidly. Doordarshan too has been reinventing itself as a public broadcaster and striving to make news accessible to all.”


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