Paytm becomes official umpire partner of IPL for five years
MUMBAI: Cricket’s richest body The Board of Control for Cricket in India (BCCI) has signed-up Paytm as the Official Umpire Partner of the Indian Premier League (IPL) for the next five years. Paytm, which is also the title sponsor of BCCI’s international and domestic cricket matches, joins Vivo, which is the title sponsor of the IPL.
IPL chairman Rajeev Shukla said, “Paytm are presently the Title Sponsors of India Cricket and the relationship has now been extended to the IPL. Both Paytm and BCCI share a strong bond and we will continue to provide great value to Paytm.”
Paytm founder, CEO Vijay Shekhar Sharma said, “We are delighted to be the IPL Umpire Partner for the next five years. Cricket has been a key element in Paytm’s brand journey and it has worked brilliantly for our young brand. In addition to IPL, we are also the Title sponsor for India cricket for the last few years. We had a great relationship with the BCCI, and our investment in IPL further reaffirms our commitment to this wonderful sport.”
Paytm offers a range of online and offline payment use-cases including mobile recharges, utility bill payments, movie ticketing as well as travel bookings among others. Paytm pioneered QR-based payments in the country, allowing millions of small merchants to accept payments using their smartphones.
Paytm QR now enables its merchant partners to accept Paytm & UPI payments directly into their bank accounts at no charges, as it aims at extending its support to all major payments instruments and help them grow their, business.