Pay-TV subs increased by 26 mn across 138 countries last year
MUMBAI: Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries. This took the number of pay-TV subscribers beyond 1 billion.
Digital TV Research principal analyst Simon Murray commented, “IPTV added 42 million subscribers in 2018 alone to take its total to 257 million. IPTV overtook pay satellite TV in 2018.”
Satellite TV and pay DTT grew by two million and one million subscribers respectively in 2018. Digital cable TV added seven million subs, but analogue cable TV shed 16 million subs – meaning a net loss for cable.
Cable TV accounted for half of all pay-TV subscribers in 2018; down from three-quarters in 2010. IPTV increased its share of pay-TV subscribers to a quarter in 2018. Satellite TV generated 22% of pay-TV subscribers in 2018.