Parle becomes official title sponsor of International Premier Kabaddi League
MUMBAI: International Premier Kabaddi League (IPKL) has signed up India’s leading manufacturer of biscuits and confectioneries Parle Products as the official title sponsors for the inaugural edition.
Eight teams representing eight different regions of India will be seen vying for a winners cheque of 1.25 Crore from 13th May – 4th June 2019 across three legs at Pune, Mysore, and Bengaluru being the final leg. The IPKL is a brand new kabaddi league promoted by New Kabaddi Federation (NKF) and will be broadcast live on DSport along with Hindi broadcast on MTV, MTV HD+, DSport, and Polimer Music. All Matches would be broadcast live from 8 pm onwards.
Parle Products who own the world’s largest selling biscuit Brand Parle-G is a household name among Indian children and youth also adds prominent significance to partner with IPKL, highlighting the euphoria involved with Kabaddi one of the most loved sport in India.
“Being one of the oldest and leading Biscuits and Confectionaries brand in India, we found kabaddi as a sport to have the pan India appeal as our products and IPKL just came in at the right time for us. We have always thrived in making products that cater to the audience from all walks of life across regions and IPKL’s ambitions of making kabaddi reach all corners of India in a real manner promoting young local talent was something that really impressed us to get on board with them as a Title Sponsor. I wish all the participating teams all the very best for the IPKL,” said Parle Products Sr. Category Head Mayank Shah.
The inaugural edition of the IPKL starts on 13th May 2019 at the Balewadi Stadium in Pune with Haryana Heroes taking on home side Pune Pride. The Pune Leg will feature another 19 matches till the 21st May 2019 post which the league moves to Mysore for its second leg that will be played from the 24th – 29th May 2019 and the final leg will be played at the iconic Kanteerva stadium from 1st – 4th June 2019 that would also include the semi-finals and the grand finale.
The IPKL in its inaugural season will see a total of 44 matches being played between eight franchisees viz; Bangalore Rhinos, Chennai Challengers, Diler Delhi, Telugu Bulls, Pune Pride, Haryana Heroes, Mumbai Che Raje, and Pondicherry Predators.
The opening contest between Haryana Heroes and Pune Pride will feature the likes of Jitendra Yadav, who has been a part of the Indian National Kabaddi team and was also part of the team for the Kabaddi world cup. V Vimal Raj, who has earlier been part of the Tamil franchisee from the other Kabaddi league will now step on the mat Pune Pride. Many other names including the likes of Parveen Kumar who was a part of the 2014 Asian Games Gold Medal winning National Kabaddi team, Sunil Jaypal, Shashank Wankhede, Vipin Malik, and Arumugam will be seen in action during the league for their respective franchises.
Speaking about the partnership IPKL Director Ravi Kiran said “The involvement of a brand as large and prominent as Parle indicates the fervour that IPKL would be drawing among the Kabaddi enthusiasts of the country. We are a team of athletes and administrators”.
Parle G has also been associated with a number of sports initiatives previously like the Olympic Gold Quest and the Indian Premier League over the years.