Ooyala selected to power advanced video workflows for Picture Production Company

MUMBAI: Ooyala has said that it has been selected to power advanced video workflows for Picture Production Company (The PPC), one of the world’s largest creative production agencies and a leading provider to studio of creative and post-production services. The company produces over 25,000 pieces of content a year for over 60 countries 24 hours a day, 5 days a week across 2 offices.

The PPC is using the Ooyala Flex Media Platform, the world’s fastest growing content supply chain solution, to simplify thousands of video workflows across distributed locations worldwide. Ooyala’s Flex Media Platform will empower The PPC to help its clients, which include many of the world’s leading film studios, to distribute content more efficiently, getting more product to more markets around the world in less time and with greater ROI.

“Increasingly, studios are in a global business for day and date release of video and film content. This requires a streamlined workflow,” said Ooyala CEO Jonathan Huberman. “The PPC is a leader and innovator in the important localization services studios need to customize their content for various markets. The Ooyala Flex Media Platform will not only drive greater efficiencies for The PPC and its customers, it will also help them scale.”

The PPC required a media asset management (MAM) system with the flexibility to work with legacy systems and that could also provide a structure and level of automation to The PPC’s workflows. The Ooyala Flex Media Platform provides a single system to audit, track and store all of a client’s media assets. The platform powers advanced workflow orchestration that automates many of the most labor-intensive production processes, and integrates various systems and solutions seamlessly. The platform even provides automated storage management functionality, ensuring the most efficient and secure means of storing and retrieving assets for post-production workflows.

“To help us scale our business, we needed an over-arching solution that could unify the various workflows of our teams and help us serve our clients more effectively. Ooyala’s Flex Media Platform will make our operations significantly more efficient, maximizing our resources and labor and further enabling us to devote even more attention to top-notch handling of our clients’ assets. We have been very impressed with Ooyala who have created a state-of-the-art platform on which we can build and expand our portfolio of services and clients,” said The PPC CEO Ben Nicholls.