Odisha Television ventures into OTT segment with TarangPlus
MUMBAI: Regional broadcaster Odisha Television Ltd (OTL) has ventured into the over the top (OTT) segment with TarangPlus. Billed as a one-stop destination for Odia entertainment content, TarangPlus is Odisha’s first OTT platform.
The OTT platform has a premium as well as ad-supported free content. The premium content is available at a subscription price of Rs 365 annually. While Odisha TV, the news channel, is available for all users the other channels are only accessible to premium users.
TarangPlus offers on-demand as well as live TV content from Odisha TV, Tarang TV, Prarthana TV, Alankar TV, and Tarang Music. Premium users will get early access to TV shows/Mega serials besides exclusive Jatras/TV Shows/Movie Trailers/HD Movies/TarangPlus original web series and much more.
TarangPlus can be accessed at Tarangplus.in as well as through its mobile application which is available on the Google Play Store and Apple App Store.
The broadcaster claims that TarangPlus has a highly evolved video streaming technology which ensures that the best possible video quality is played back automatically based on the available bandwidth. It further stated that the platform offers seamless video playback, smart content search & recommendation, and the option to choose video quality.
As reported by TelevisionPost.com earlier, OTL has increased its net profit for FY19 to Rs. 9.16 crore compared to Rs. 8.31 crore in the previous fiscal. The company posted an operating income of Rs. 122.74 crore compared to Rs. 104.28 crore in FY2018.
Advertising revenue grew by 20% in FY2019 on the back of an increase in advertising rates. Differentiated content, which resulted in higher viewership and in turn greater advertising demand, was the primary driver for the same. Ad revenue contributed approximately 77% to the company’s operating income in FY2019.
Subscription revenues, which accounted for around 23% of the company’s operating income in FY2019, continued to be supported by increasing digitisation, recording a 9% growth during the year.