Nova Cinemaz, Y Screens launch two-screen miniplex in AP’s Kowur
MUMBAI: UFO Moviez’s exhibition arm Nova Cinemaz and Y Screens recently launched Kovvur’s first ever miniplex Y Screens Nova Cinemaz on 9th May 2019. The 2-screen theatre is located at YSTD Center, Yuva Raj Mall, Nandamuri Road, Kovvur, Andhra Pradesh. Telugu superhit movie ‘Maharshi’ and Hollywood movie ‘Avengers: Endgame’ was screened in its opening week. With this addition, Nova now operates 44 screens across 21 cities.
One of the fastest developing place in Andhra Pradesh and home to the ever-flowing River Godavari and prosper-yielding fields, Kovvur had been missing out on a classy yet affordable theatre for too long now. Equipped with state-of-the-art projection technology and sound with 4k Atmos 3D in one screen and 2k Atmos in the other, Y Screens Nova Cinemaz has transformed the cinema-viewing experience in the town.
Furnished with best-in-class cinematic technology, UFO Moviez reiterates its focus on enhancing a new-age movie viewing experience to all corners of the country especially in places like Kovvur. The theatre offers a mix of Bollywood, regional and Hollywood movies, all under one roof.
Y Screens Nova Cinemaz leverages UFO Moviez’ existing strength in industry relationships and its unmatched ability to seamlessly distribute film content in remote areas.
Commenting on the launch, UFO Moviez CEO – Special Projects Vishnu Patel said, “There is an insatiable appetite for quality movie-viewing experience in the South of India. Especially in Andhra Pradesh & Telangana where people watch movies on an average twice, a month and we wanted to build on that. Hence, our association with Y Screens has been a good move towards this direction and it has been a privilege to be part of Kovvur’s first Miniplex, Y Screens Nova Cinemaz. Y Screens Nova Cinemaz is fully air-conditioned, deployed with recliner seats & high-tech digital projection & sound system and offers exceptional customer service. We are extremely overwhelmed with the response that Y Screens Nova Cinemaz has been receiving from the locales. I’m sure that this association will set another milestone in the journey of UFO’s Nova Cinemaz towards revolutionising the way cinemas are viewed in Andhra Pradesh.”
Y Screens Nova Cinemaz MD Y.V. Ratna Kumar said, “I am certain that our partnership with NOVA Cinemaz will be extremely fruitful. Y Screens Nova Cinemaz is dedicated to bringing world-class cinema viewing experience to the rural audience at a reasonable price. We are developing social infrastructure and creating an ecosystem by joining Entertainment, Education, e-government services, Entrepreneurship at one place at each Mandal head quarter across country. Direct employment will be provided to 80 —100 people at each YSTD Center and 90% of the employees are from the nearby vicinity. More than 100 international, national and local retail brands came forward for tie-ups with this one of its kind project. I am confident that Y Screens Nova Cinemaz will soon become an entertainment hub of Kovvur, providing an unrivalled movie watching experience to cinema enthusiasts.”
As part of an MOU that was signed between UFO Moviez and Y Screens, they will together set-up another 75 to 80 screens over the period of next two years.