Nick, Sonic, Nick Jr gear up for festive season
MUMBAI: With the festive season around the corner, India’s leading kid’s entertainment franchise Nickelodeon is geared up for a fun-filled quarter. Starting with Motu Patlu, Rudra and Shiva on Nick to Golmaal Jr, Pakdam Pakdai and Ninja Hattori on Sonic, the months ahead will see a gamut of movies and new seasons to keep our young viewers entertained.
The franchise has kickstarted with Rudra spreading his ‘Magic’ on Nick along with an unmatched dose of pranks and adventure with the Golmaal Jr. gang on Sonic.
The Nickelodeon campaign will be brought to life through an interactive contest where kids need to tune in to all-new episodes of Rudra Monday-Friday at 7:25 pm, give missed calls on the unique number flashing on their television screens and stand a chance to win a specially curated magic box.
The campaign will be further amplified on digital and social with interactive games and gifs and a whole lot of ambient visibility and groundswell in key metros like Mumbai with mall chains like Inorbit, Infinity, Oberoi to name a few.
Sonic will air Golmaal Jr with all-new episodes every day at 1:30 pm. This campaign will be further amplified with a high decibel cross channel TV plan with spots on popular GECs, music and movie channels, engaging content across social media and video platforms like Tik Tok, Instagram, and Facebook along with specially designed ads on YouTube keeping in mind the spirit of mischief.
The campaign will also see spots in 150 cinema screens for the mega festive blockbuster release Houseful 4 across key HSM U markets. The groundswell will further be amplified through ambient media in malls across crucial markets. The visibility will be further strengthened with strategic alliances, van activations in multiple states and a lot more.
The festive mania will continue across the franchise with Nick Jr., where young kids have a dream opportunity to win a play date jamboree with their favorite Peppa Pig. All they need to do is click a selfie while watching new episodes on their television screens and upload their picture on NickJrIndia.com and they could be one of the many winners for Nick Jr’s Play Date with Peppa.
Taking the engagement further, Nickelodeon is all set to launch a first of its kind offering for kids in the country Dial-a-toon. The unique initiative that will make kids feel special on their birthdays by giving them a chance to speak to their favorite Nicktoons like Motu, Shiva, Rudra, Dora & SpongeBob to name a few. Kids need to dial an IVRS number, select which toon they would want to be wished by and feel delighted.
Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “Nickelodeon has always curated many priceless and unmatched entertainment experiences for kids. We are sure that our high decibel Nick and Sonic campaign will connect with kids across the country and pioneering initiatives like Dial-A-Toon will create memorable moments for kids and help them forge an everlasting bond with their beloved toons.”
The magic will continue on-air with a Diwali special programming Bonanza on Nickelodeon with new episodes and movies of the awesome-twosome Motu Patlu. The fabulous duo will take their young fans on a rollercoaster ride of fun and laughter, followed by the gizmo kid Shiva and Rudra starting 6:30 pm every weekday. Nick will also air the fifth Shiva, made -for -TV movie – The Tiny Men from a Mountain on 27th October at 11:30 am which focuses on Shiva fighting for justice and saving a mountain tribe from the evil Gumnam Singh.
Sonic will kickstart the festive season with new episodes of the laugh-riot and the legendary face-off between Gopal and Madhav. Viewers can watch the 2 mischievous rival gangs from Golmaal Jr. every day at 1.30 pm. The merriment continues with new episodes of the hilarious comedy series Pakdam Pakdai at 7 pm that features the ongoing war between Doggy Don and the three clever mice.