Nick, Sonic add four new language feeds

MUMBAI: Viacom18-owned kids channels Nick and Sonic have added four new language feeds namely Gujarati, Bengali, Marathi, and Malayalam. The launch of four new feeds takes the total language count to eight existing languages Hindi, Tamil, Telugu, and Kannada.

Nick and Sonic are now present in Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. The eight language feed options are now available across leading cable and DTH platforms for both Nick and Sonic.

The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner.

The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro-targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages.

TV commercial with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility & activations along with key radio stations will amplify this message.

Commenting on the announcement, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.”

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