Nick ropes in four sponsors for Kids Choice Awards 2017

MUMBAI: Kids channel Nick has roped in four sponsors for the Kids Choice Awards 2017. Dabur Red Paste has returned as the presenting sponsor. Jolly Rancher is the powered by Jolly Rancher while Yellow Diamond and Funskool are associate sponsors.

The award is slated to take place on 15 December at NSCI Dome, Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime.

Speaking on the third edition of Kids Choice Awards, Viacom18 business head kids cluster Nina Elavia Jaipuria said, “At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the property’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment,” said Dabur India head marketing (Oral Care) Harkawal Singh.

This high octane awards show will celebrate 2017’s cinematic excellence and present top honors to the best of the best from the Indian film, television, and kids gaming industry. As the youngest demographic rises in significance to the celebrity community and with celebrities increasingly focusing on building a fan base amongst this audience, KCA provides the perfect platform for the stars to broaden their fan following. This is evinced by the growing presence of the film and television personalities that will be a part of this year’s KCA.

The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others. Anchored by the popular comedian Bharti Singh and renowned actor Rithvik Dhanjani the evening is sure to witness a host of emotions and a sense of achievement amidst much fanfare and aplomb. Making its mark at Kids Choice Awards 2017 and creating memorable picture perfect moments will be the world renowned “Slime” which is sure to have many of our celebs turn green.

KCA 2017 is being promoted through a robust 360-degree marketing campaign. The expansive marketing campaign will have promotions with an extensive cross-channel plan, large-scale on-ground, ambient engagement and interesting online interactivity. In addition, numerous touchpoints spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio. A marquee event for Nickelodeon, KCA 2017 will see integrations from some of the top brands in the country catering to young audiences.

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