NewsPoint launches eight mini apps across segments

MUMBAI: Times Internet-owned news & entertainment app NewsPoint has launched eight mini apps across genres like music, spirituality, Cricket, games, Astro, e-paper, videos Assistant and Viral News.

In the first phase of the launch, around 30% of Newspoint’s users are using these services every month and initial trends suggest ‘Music’ as the most popular mini app, followed by Games & Viral News while the ‘Cricket’ mini-app has the highest engagement during match days.

Mini app users engage with the NewsPoint app 3x as much every month as compared to those not using them so far. With the encouraging initial response to its mini apps content and customer loyalty program ‘Newspoint Tokens’, the company expects to further grow the app’s retention numbers along with overall time spent in-app.

NewsPoint product head Ruchir Khanna said, “We are excited to launch Mini apps within NewsPoint. These micro-services meet a range of other user needs besides news, making NewsPoint the ‘go-to’ app for all content needs. We are confident of further increasing engagement and loyalty for the platform with this launch.”