News18 India becomes no. 1 Hindi news channel in urban HSM in week 23
MUMBAI: News18 India has become the number 1 Hindi news channel in urban HSM, according to BARC India data for week 23. As a result, Aaj Tak and India TV have been pushed down to the second and third position respectively. Zee News and Republic Bharat have swapped positions.
In urban + rural HSM, News18 India has jumped to the second spot pushing India TV to the fourth position. Republic Bharat has dropped to the third position. Zee News has replaced ABP News at the fifth position.
“News18 India is focused on delivering truly engaging content and formats of programming; this has enabled the channel to grow exponentially and cement its position as the No. 1 news channel in the country. Our primetime line up is particularly strong with different shows aimed to serve different needs – from the pacy Sau Baat ki Ek Baat to the explosive Aar Paar; from the insightful Hum Toh Poochengey to the hugely popular Bhaiyaji Kahin. As a result, audiences have developed a tremendous affinity for the brand which clearly reflects in our viewership numbers,” said Network18 CEO, Hindi News Cluster Mayank Jain.
In rural HSM, Zee News has replaced India TV in the fourth position while the rest of the table has remained unchanged.
In English news genre, Republic TV has reclaimed the number 1 position from CNN-News18 which has dropped to the fourth position. Republic TV, Times Now and DD India have moved one level up to grab the top three positions.
The weekly impressions of all English business news channels have seen a drop.
The Hindi business news genre has also seen a drop in weekly impressions.